Why Blogging, Bloggers, and Blogs Improve your Online Business Presence at TypePad:
"A blog connects you with the people who matter
Blog to find a new job or to write about the one you have. Blog to broadcast news to the world or to share your individual passion. Use a blog to engage with your customers or to find new ones.
It’s easy to start and maintain
You don’t need an IT staff or a degree in computer science to start a TypePad blog. Designing your blog is point-and-click, and updating your blog is simpler than sending an email. You can be up and running in minutes. We take care of the hard stuff, so you can focus on your message.
TypePad is a great value
A blog is a powerful, cost-effective alternative to a website or email newsletter. Why spend thousands of dollars on design and hosting, only to have the site go stale? A TypePad blog is an easy way to have a great-looking, up-to-date, search-engine friendly presence on the web."
my emphasis
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