As remarkable and distinctive as the art was, the magic came from the audience response and interaction. Most importantly, through this event a new audience was introduced to contemporary art by making it fun, engaging and accessible.
This event brought together a wide range of sectors and the exceptional talents of more than 400 artists and curators, 300 onsite logistical staff, 200 docents and volunteers, 87 galleries, museums and art institutions, and 13 corporate sponsors and media partners.
Within hours of the sun rising on October 1, hundreds of enthusiastic e-mails, letters and phone calls poured in from artists, participants, volunteers, councillors and event attendees. The inaugural edition of this event received widespread acclaim and accolades. Toronto's Mayor David Miller recognized the importance of bringing this event back as an annual celebration and included it in his political platform when running for a successful re-election in 2006."